The Expanse - Season 4

Role: Senior Integrated Creative Producer
Channel: Print, A/V, Social, Paid Media, OOH, Experiential

Key Art

Multiple versions of Key Art were created to use across digital, print, out of home, and social placements. An emphasis was put on highlighting the scale of the series while paying homage to our ensemble cast.

AV

The Expanse Season 4 was unique in that seasons 1-3 were produced by the SyFy network. Prime Video had the challenge of bringing in new audiences all the while educating them on three prior seasons and making the series feel accessible. We worked with agency Above Average to write and produce a recap with Kevin Smith.

Social

Leveraging Amazon, I worked alongside the social team to write and produce a series of spots called “Hiatus” that depicted our talent spending their time off between seasons filling in at Amazon headquarters.

Social Spots

GIFs | Stickers | Memes

Partnerships | Experiential

The Expanse took San Diego Comic Con in 2018 alongside Prime Video shows The Boys and Carnival Row. Together we created the Prime Video Experience, a massive festival-style experience that allowed people to get up close and personal with our series. Within the Prime Video Experience, The Expanse recreated a scene Ilus, a far-off planet within the series. Festival-goers got to step off the spaceship and get immersed in the world of the series.

The Expanse leveraged the Amazon owned conference Intersect to put on our “Space Opera” - a drone spectacle that featured visuals and music from our series.

Credits

Brand Manager - Adam Bersin
Creative Director - Leigh Anne Gardner
Social Media Manager - Cindy Tang
Production - Jared Harrell