The Expanse - Season 5
Static
In season 5, there is an apocalypse that wipes out planet earth (spoiler alert). In wanting to differentiate ourselves from the marketing from season 4, and tie in this fiery inferno, we leaned into a completely different color palette. A new villain rose to the surface in season 5 which we implemented in a “Vader-esque” way throughout our creative.
We leaned heavily into our characters creating multiple versions of portraits that were used in digital and out-of-home.
AV
Social
Over 500 unique pieces of social content were created to promote season 5 including GIFs, stickers, social spots, crit-spots, on-set interviews, EPKs, and more.
Credits
Brand Manager - Adam Bersin
Creative Director - Leigh Anne Gardner
Social Media Manager - Cindy Tang
Production - Jared Harrell